Pretty Neat Bar presented a unique branding challenge: creating a sophisticated yet approachable identity for Denver's neighborhood cocktail destination with a hidden speakeasy. The identity system needed to balance refinement with warmth, positioning the bar as both a craft cocktail authority and a welcoming local gathering spot.

Through strategic brand development, we crafted a cohesive visual language that spans from the distinctive logotype and mid century modern aesthetic to comprehensive print collateral, digital presence, and environmental applications. The identity leverages classic typography, thoughtful pattern work, and a carefully curated color palette to communicate both the bar's expertise in mixology and its commitment to being an accessible, community focused space.

This case study examines how strategic design decisions across touchpoints from business cards and menus to event promotions and venue photography established Pretty Neat as one of Denver's most recognized new bars, earning inclusion in Westword's Top 50 Bars and generating significant press coverage within its first year.